NFC (Near Field Communication) business card is a wireless technology that lets consumers use their smartphones to interact with digital messaging directly from products and brands. Technology is like the next generation of QR codes. It allows consumers to access detailed product information by simply tapping the tag. Additionally, NFC can provide more outstanding tracking capabilities, allowing businesses to engage with consumers across multiple locations. It is also functional in enabling customers to review products online.
Although QR codes are still commonly utilized for marketing purposes, NFC offers a more robust way to connect with a company’s customers. It is incorporable into a firm’s marketing campaign to:
- Increase engagement
- Boost product sales
- Build brand loyalty among their existing customer bases
Many leading companies are already using NFC. Some major enterprises that have used this technology include the following:
- Apple
- Samsung
- Nokia
In the retail industry, customer engagement is critical. A recent survey conducted by GP Shopper revealed that one-third of consumers feel nothing when shopping. Yet a third of the same study showed that most customers are willing to engage with businesses. Nevertheless, finding the right ways to do so can take time and effort.
CUSTOMER ENGAGEMENT
One of the most potent ways to get the “Wow!” factor is to have a company’s brand interact with consumers. For example, Lexus embedded NFC technology into their print ads. Users were taken to the Lexus app suite when they tapped the stickers. This allowed them to see their favourite car models and other related content. The data provided by the app helped the company gain an understanding of how its ads were performing. They could tweak their campaigns to attract more people.
LABELLING
Another way to fully utilize NFC is to embed a label on a packaging container or shelf talker. The title can link to product information and videos, including tutorials. This allows consumers to view product videos, view online reviews, and learn about additional product details and services. The label can also offer consumers coupons or a loyalty discount.
SIGNIFICANCE
In the attention-based economy, reaching consumers in various places is vital. Rather than relying on a traditional TV or radio ad, consider placing posters strategically in popular areas. The signs can be linked to maps and other information, making it easier for shoppers to locate their desired items.
The technology has even been used in movie poster advertisements. X-Men First Class featured exclusive video content on its poster. A poster with NFC technology was also placed in a high-traffic location, linking the ad to the film’s Facebook fan page. The result was a 10-fold increase in campaign traffic.
This is how good the impact it has on an enterprise’s marketing campaign is. Nevertheless, the most crucial factor that entrepreneurs must remember is to have an overall plan and a goal in mind from the outset. Using a SMART goal will help them ensure that all their marketing efforts are aimed at achieving a single, measurable objective.
See the infographic below created and designed by one of the well-known contactless business card UK companies, NFC Tagify, to learn more:
