The journey of DS Group businesses as a front-runner in the FMCG segment has been nothing short of exemplary. With sheer perseverance and a touch of persistence, the Conglomerate has clocked massive success with its premium brands of products.
After all the acclaim it received for its much-loved mouth freshener and pan masala products, the group ventured into the hard-boiled candy segment. Pulse has received overwhelming love from consumers ever since its launch. This candy was a game changer in its segment and was hugely favoured for its pleasantly unique taste. The twist it brought about its taste became an instant hit among the people.
In a country where hard-boiled candies were only seen as exchange materials for loose change, Pulse started a revolution when it started to be sold in bulk. The raw taste had become an instant rage.
How The Formula Was Cracked?
Extensive research went into the making of the candy. The research and development team figured the raw mango flavour had always been a rage among Indians. Also, the native way to have raw mangoes is to have them with a pinch of salt and spices. That is how the idea of the magical core came into being!
With the massive success of its original product, Pulse ventured into the food business. The snacks carried the legacy forward. With the identity-defining tangy taste of the candy becoming popular, the DS group brought these new products, which also bear the popular tangy twist. Pulse Natkaare brings a unique proposition to snack lovers. Snacks that a delicious, and absolutely fun.
Factors That Contributed To The Growth
Snacks have always been in the demand circuit, and with time, people are looking for healthy options when it comes to having snacks. DS group recognized the opportunity and ensured all the health standard factors were met with the snack segment.
- The addition of snacks is an excellent strategic move on the part of DS Group to cater to the growing demand for healthy snacks in the country.
- The range of snacks is called Pulse Natkaare; the packaging is designed in the same vibrant colours and retains the fun and quirky look that represents Pulse as a brand. Natkaare are snacks that can be had on the go and come in two much-loved varieties.
What makes Pulse Natkaare stand out is the unique flavour in both its products – peanuts and chana jor. The punch of the tangy essence is beyond compare. The ingredients used are of the highest quality, and the products are prepared through industry-defined refining standards and processes.
The Natkaare comes in two variants: the ‘Pulse Natkaare Peanuts‘ and the ‘Pulse Natkaare Chana Jor.’
The Importance Of Expansion
This move enabled the DS Group snacks to significantly expand its presence in the market. Now, with the inclusion of snacks, the firm can reach a wider segment of the population. The snack products are available in retail stores across the country. The brand has emphasized leveraging its strong network to ensure the snacks reach nooks and corners.
This move has also greatly enabled the company to build a more robust brand name, as Pulse is no longer just a confectionery brand but a brand that is also known for its healthy and tasty snack options. It also establishes a stronghold of the company against its competitors.
As a firm’s brand image gets more established, it brings more awareness about the brand. This, in turn, ensures that the products cater to a more extensive section of the population so that the brand becomes a well-known name.
