Interested to know about what is earned media (earned media คือ, which is the term in Thai)? The earned media is a part of media groups that offer paid, earned and own media strategies to influence new and potential customers. The reason for the popularity of earned media is due to the impact of social media marketing. In this article, you will have in-depth knowledge about what earned media is and what are the different types of it.
Paid Media: Paid media refers to specific media that develops content for promoting or driving awareness and conversion for the brand. There are some particular types of paid media, such as:
- Display Ad
- SEO Ad
- PPC Campaign
- Podcast Ad
- Sponsored Advertisement
The most common example of paid media is the Google search ads on the search result page. The paid media ads can be easy to scale but need more investing spend. In that case, the brands can also target the audience and check how effective the ad is.
Earned Media: Earned media involves content where other people talk about you. In that case, you can get recommendations about yourself from the influencers and press releases and gain reviews for your products and service. Even if any of your fans or advocates share their content through social sharing tools, it will be more beneficial. Nowadays, people believe they have recommendations from friends and other family members. This is all that you should know about what is earned media.
Owned Media: The owned Media refers to the contents of everything published in its channel, which you can control. There can be different examples of earned media, such as:
- Websites
- Social Media Accounts
The own media is the final destination, and paid and earned media is used to put traffic there—the most common tools used for social media and content marketing to attract traffic. When landing on an owned site, it offers direct value for the customers rather than convincing them to purchase a product or get a service.
Conclusion
Different types of earned media show how brands can improve organic marketing. You can know more when deeply researching what is earned media. They can also put a favourable ranking by giving social media shoutouts and where-to-buy types of tools. This is one of the most comprehensive marketing strategies that draw buyers directly onto the site.
