From the mid-1970s, when the email was created till date, it has been the most effective, popular and formal means of communication that one can use. Individuals check their emails daily, and corporations, institutions, and companies use emails as a standard communication channel with employees or students.
Today there are roughly 3.8 billion email users and 269 billion emails being sent globally on a daily basis. It is estimated that in another year, the number of email users worldwide will rise to 4.3 billion. In light of such numbers, it becomes even more crucial to ensure that quality data is being collected and bad, inaccurate and fraudulent email addresses are identified immediately. In this regard, companies’ real-time validation services can be a useful method to make sure that quality data is being collected.
Using real-time email validation can verify email addresses and prevent themselves from fraudulent practices, protect their reputation as a sender, and make their email marketing more effective in getting results. By verifying your email addresses, hard bounces that occur due to nonexistent email ids can be eliminated, getting blacklisted and receiving spam complaints can also be reduced.
How does real-time validation work
A real-time email validation system uses advanced internet searches, artificial intelligence, complex algorithms and multiple tests to identify bogus or fraudulent email ids. The server checks whether the email id contains vulgar language, if it matches the known domain and box names and if the id is disposable to determine if it is a valid email address or not. Search a service immediately eliminates and removes invalid, fraudulent email ids at the point of entry.
Often people unconsciously mistype their Email id or make typos while typing on the small screen of their phone. Real-time email verification helps identify such typos and identify if an incorrect email address is a conscious misdirect or an honest mistake.
A real-time validation tool can help clean email address lists and identify email ids that are old or incorrect so that they can be removed from the following mass email sent out.
Using real-time email validation, one can also check newly acquired email addresses and their validity. If this is not used, typos and fake email ids can create more unwanted hard bounces.
A few primary advantages of availing of an email validation service have been listed below:
- It increases the deliverability rate of sending emails by around 98% by eliminating invalid ids.
- It helps increase your sender score, which impacts the deliverability.
- It helps save money for a company as emails are no longer sent to invalid ids
- Increases the overall conversion rate, which means better performance overall as more emails are delivered, opened, and clicked.
Conclusion
In all, a real-time validation service helps in cleaning out and organizing the list of email ids and increasing the effectiveness of one’s email program. In today’s age, where email is the foundation of businesses, such a service becomes vital and necessary.
